Most home care companies you’ll find in a quick online search are branches of a national chain. The sign out front might say one thing, but the decisions, the budgets, and the priorities are set in a corporate office hundreds or thousands of miles away. Embark Care is different, and we think that difference matters to the families we serve.
We are a locally owned and operated home care agency, built from the ground up by three people who knew this work long before they put their names on the door. This is our story, and more importantly, it’s the story of what “locally owned” actually means for your family.
Why We Started Embark Care
Embark Care was founded by Dana, Mindy, and Jason, who together bring more than 45 years of combined experience in home care. That experience didn’t come from a boardroom. It came from years inside the day-to-day reality of caring for people in their own homes, learning what families need, where the gaps are, and what too many agencies get wrong.
After enough years in this field, you start to see the same problems repeat themselves: rigid contracts, confusing minimums, caregivers who feel like interchangeable parts, and decision-makers who have never met a single client. We started Embark Care because we believed home care could be done with more honesty, more flexibility, and a lot more heart.
So we built it ourselves. No franchise playbook. No outside corporation calling the shots. Just a commitment to a simple promise that still anchors everything we do: Reliable, Personalized Home Care. No Contracts. No Minimums.
What “Locally Owned and Operated” Really Means
“Locally owned and operated” is a phrase a lot of companies use. Here’s what it actually means at Embark Care.
The people who own the company answer the phone
When you call us, you’re reaching a company whose owners live and work in the communities we serve. Decisions about your care aren’t routed through a distant corporate hierarchy. The same people who founded Embark Care are the ones accountable for how well we do our job.
Our offices are rooted in their communities
We didn’t drop generic locations onto a map. Each of our four offices is part of the community it serves, staffed by people who understand the area, the resources, and the families who live there:
- Paris, TX
- Tyler, TX
- Greenville, TX
- Texarkana, AR — located right on the state line, serving families on both the Arkansas and Texas sides
That Texarkana office is a good example of why local matters. Care needs don’t stop at a state border, and neither do we. Being on the line lets us serve neighbors on both sides who might otherwise fall through the cracks.
Flexibility is a decision we get to make
Because we’re not bound by a corporate franchise model, we can build care around your life instead of forcing your life around a contract. That’s why we offer care with no long-term contracts and no minimum-hour requirements. It’s the kind of flexibility that’s hard to find when policies are written far away by people who will never meet you.
Care Built Around Real People
As a Texas-licensed HHSC Personal Assistance Services (PAS) agency, Embark Care provides non-medical in-home care — the everyday, hands-on support that helps people stay safe, comfortable, and independent where they’re most at home.
That can mean help with bathing, dressing, and grooming. It can mean meal preparation, light housekeeping, medication reminders, mobility support, and transportation to appointments. Often, it simply means companionship — a familiar, dependable presence so a loved one isn’t facing the day alone. You can explore the full range of what we do on our services page.
Whatever the specific need, the approach is the same: we listen first, then we build a plan that fits the person, not a template.
Our Mission
Our mission is straightforward. We want to deliver home care that families can genuinely rely on — care that’s personalized to the individual, delivered by people who treat clients with dignity, and backed by owners who are present and accountable.
We’re proud of what we’ve built and how we’ve grown across the region, but we try to stay humble about it, too. Growth only means something if the care stays personal. Every new family we serve is a chance to prove that a locally owned agency can do this better than a faceless chain ever could.
We’d genuinely love to tell you more in person. The names Dana and Mindy aren’t just on a website — they’re the people behind the work. If you want to know how we got started or what drives us, just ask us our story. You can learn more about who we are on our about page.
Ready to Talk?
If you’re exploring home care for yourself or someone you love, we’d be honored to help you figure out the right next step — no pressure, no contracts, no minimums.
Call us at 877-800-2035 (local: 903-204-4324) or request a free quote and we’ll walk you through your options.
Frequently Asked Questions
What does “locally owned and operated” mean?
It means Embark Care is owned and run by people who live and work in the communities we serve — not managed by a distant corporation. Our founders, Dana and Mindy, make the decisions about how care is delivered, and our four offices are each rooted in their local area. When you call, you’re reaching the company itself, not a national call center.
Is Embark Care part of a national franchise?
No. Embark Care was built from the ground up by its founders and is independently, locally owned and operated. We are not a branch of a national chain or franchise, which is exactly why we can offer flexible care with no contracts and no minimums.
What areas does Embark Care serve?
We operate four offices: Paris, TX; Tyler, TX; Greenville, TX; and Texarkana, AR. Our Texarkana office sits on the state line and serves families on both the Arkansas and Texas sides. Contact us to confirm coverage for your specific location.
What type of home care does Embark Care provide?
Embark Care is a Texas-licensed HHSC Personal Assistance Services (PAS) agency providing non-medical in-home care. That includes help with daily activities like bathing, dressing, meal preparation, light housekeeping, medication reminders, mobility, transportation, and companionship.